The Rise of Generative AI in Content Creation for Marketing
The Rise of Generative AI in Content Creation for Marketing (And How to Keep It Human)
Let’s be honest writing marketing content can feel like running on a treadmill. You’re putting in the effort, but sometimes, it feels like you’re not getting anywhere fast. Enter generative AI, the game-changer that’s helping marketers create high-quality, personalized content at lightning speed.
But the caveat is this: When your copy reads like it was written by a machine, your readers will catch on.
There are a couple of giveaways to AI-created content clichéd language, robotic transitions, and a dearth of earthy texture. The trick? Leveraging the power of AI without sacrificing the relatability, warmth, and unmistakable human touch of your content.
How Generative AI is Reshaping Marketing Content
Those days are over when marketers used to waste hours brainstorming blog ideas, writing social media posts, or refining email subject lines. With the help of AI tools such as Chat GPT, Jasper, and Copy.ai, now one can:
Write blog outlines within seconds
Compose product descriptions in various tones
Personalize large-scale email campaigns
Craft social media captions that somehow sound interesting
The benefit? Increased efficiency and reduced burnout. The drawback? Platitudes that sound robotic and lack personality.
The Problem with AI-Generated Content
Search engines and artificial intelligence detectors (such as Originality.ai or GPT Zero) are becoming more adept at identifying machine-written content. Certain telltale signs include:
1. Boring, anticipatable phrases such as:
In today's fast-paced society
It should be noted that
This raises the question
2. Commonplace transitions such as:
Further
Alternatively
Finally
3. General statements in the absence of practical examples
Most experts feel that… (Who are these experts? Name them!)
The marketing future is bright looking… (Why? Explain specifically.)
If your content sounds like this, it won't only put your audience to sleep it
could also rank badly on search engines.
How to Humanize AI-Generated Content
The mission is not to keep your distance from AI it's to begin with AI and then insert your voice, skills, and personality. This is how to do it:
1. Write Like You Talk (Seriously, Just Relax)
Employ contractions ("you're" instead of "you are").
Violate grammar rules now and then (Initiating sentences with "And" or "But" is perfectly acceptable.).
Pose questions ("Ever stuck gaping at an empty doc? Same here.").
2. Add Personal Stories or Examples
AI can't match your real-world experience. Add in
Case studies ("Here's how a client increased conversions by 30%…")
Personal anecdotes ("The first time I used AI for content; I made this mistake…")
Behind-the-scenes insights ("Here's why we shifted our approach…")
3. Edit for Flow & Natural Sounding Transitions
AI over-explains. Attempt
Short, punchy sentences.
Mixed sentence lengths.
Fewer moreover and more "so what?" moments.
4. Fact-Check & Add Expert Opinions
AI hallucinates facts. Always:
Link to credible sources.
Quote actual experts.
Insert data points (with sources).
5. Read It Aloud (The Ultimate Test)
If it sounds stilted when read aloud, rewrite it.
The Future: AI + Human Creativity = Unstoppable Content
AI isn't automating marketers it's liberating us to spend time on strategy, creativity, and connection. Great content will always stem from human insight + AI productivity.
So, use AI to write quickly, but never let it do the thinking.
Your Turn: How Do You Keep AI Content Human?
Do you edit AI drafts? Use a specific tool? Share your tips in the comments!
P.S. Need help making AI content sound more like you? Check out our [Content Humanizer Toolkit]
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