360 Million Airtel Users Just Got a Major AI Upgrade!
Airtel Just Gave All Its Customers Free Access to Premium AI
Bharti Airtel has introduced a revolutionary offer that grants all 360 million mobile, broadband, and DTH customers in India a free 12-month subscription to Perplexity Pro, which is a state-of-the-art AI-powered search and knowledge assistant.
What is Perplexity Pro?
Perplexity is an AI-powered answer engine that answers in real-time with answers that have depth, substance and research – not traditional search where users are presented with links.
With Perplexity Pro, users will get:
Unlimited searches using Pro daily
Access to a variety of advanced AI Models: GPT‑4.1, Claude 4.0, Gemini 2.5, Grok 4, etc.
Image generation and Lab tools
File uploads to summarize and analyse
Access to Perplexity Labs to build tools, drafts and dash boards.
These capabilities that Perplexity Pro provides, will suit students, professionals, entrepreneurs and everyday users seeking productivity, clarity.
How to Claim the Offer
Open the Airtel Thanks app on your Android or iOS device.
Go to the Rewards and OTT or Subscriptions category.
Tap on the Perplexity Pro banner then tap Claim Now.
Enter your email address and OTP to activate - there are no payment details necessary.
Now enjoy Perplexity Pro features for the next 12 months across all devices: web, desktop, or mobile.
Why This Offer Matters
Democratizes access to premium AI: Airtel’s initiative gives millions free access to the best AI tools available.
Enhances knowledge and productivity: Users can employ AI in everything from extensive research to creative works and think smarter not harder.
Drives AI adoption in India: After launching, Perplexity ballooned in popularity to the #1 free app on Apple’s App Store in India.
What It Means for You
Students will be able to do academic research with citations and specificity.
Professionals will directly summarize reports, analyze files, and make visual representations.
Entrepreneurs and professionals will be able to easily outline strategies, dashboards, and presentations.
And conversation starters for all users—use cases for travel planning, cooking hints, etc.
Airtel’s work with Perplexity is India’s first full year Gen‑AI partnership and provides pro-level AI access to all of their customers.
It's the beginning of widespread generative AI, or any AI for that matter, no barrier to entry, just empowered users.
If you are a teacher, a learner, or work with AI — this is your opportunity to use advanced tools without cost to you.
Airtel, and Perplexity, are game-changers; showing that premium AI can go to the mass market, accessible and transforming.
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