Mosseri Warns Creators of the Overhaul of Instagram via AI.

Instagram's leader Adam Mosseri exposes the extent to which artificial intelligence is changing the way Instagram operates. With AI-created content being produced at such an overwhelming rate and taking away engagement from real posts, Instagram will be forced to change quickly. This isn't just an overhyped claim; Mosseri offers advice on how to navigate this huge evolution by 2026. This is particularly relevant for content creators such as yourself who create Reels and publish on LinkedIn, so read on to learn more about Mosseri's warning message.

AI Flooding Platforms: Fake Posts Outnumber Real Ones

Mosseri indicated that the advancement of AI-created videos and images will continue to improve at a quicker rate than that at which humans can keep up with it. As a result, it will be impossible to distinguish between a fake AI post and a real post, unless you have technology that can help. Mosseri strongly believes that platforms will have to evolve quickly due to the rapid advancements in AI. All instances of AI-created media will carry mandatory labelling, as well as "fingerprints", to show that they were created with camera technology. The Instagram era of pristine grid posts is now officially over; moving forward, we will see a rise in "happy accidents", with blurry candid images filling the Instagram feed.

Creators Will Still Thrive, But the Use of AI is Key

According to Mosseri, AI's "slop" (e.g., generic content being flooded onto Instagram) will become less successful. Rather, the most successful creators will be those utilizing AI to assist in building authentic businesses and communities. A tip he offers to help with this is to ideally use AI as a tool to support your business and community growth by creating and location dubbing your Reels with perfect lip sync to a global audience! Mosseri used a 20-slide IG post to explain why traditional virality is no longer a successful means of growth, as the hybrid model is what creates "magic".