Why Our Next Launch Makes an $8,500 Investment Look Like a Warm-Up

You probably saw our video with a price tag of 8500 recently.

You may already know that we are known for our top-notch production values; therefore, I confess that prior to publishing the latest video, I was literally freaking out!

The week prior to the video release, I had been trying to build up excitement in anticipation of it coming out...by sending out teasers, creating buzz, etc., etc.

And while I was doing all of these things behind the scenes, I was freaking the f*ck out.

I wasn't worried about how others would view the product, rather I was anxious because I know a thing or two about watching the behaviour of people on the internet...and when it comes to the Indian Internet, it's a risky proposition to build anticipation for something in the hope that the delivery will live up to the hype.

In fact, nine times out of ten, there is an extremely high likelihood that something that you overhype, particularly if it involves a significant amount of money, is going to go horribly wrong. And as soon as you begin to hype something up, particularly if you have been open about how much it costs, the thinking of your potential audience begins to change.

Instead of being entertained, they become critics. By putting a huge price tag (say, $8,500) on content, you are really inviting in credible investigators/investigators to pull out their magnifying glasses and seek out any mistakes they can find from the content (every shot, cut, word, etc.) and use that as an opportunity to say, "It was not worth the marketing hype."

The Unforeseen Outcome

Based on everything I stated earlier, I think you now know how I felt about things when the video went up on the internet. I braced myself. The internet has always lived to destroy everything it created.

Yet, the greatest surprise of all was how amazed and surprised I was by the reception.

I started reading through the comments, and everyone liked the video. They were not just nice or polite, but very enthusiastic. People were writing long and detailed comments that talked about how good the production value was, as well as how much effort went into producing 30 minutes of video. People mentioned that they could not believe how much entertainment, quality, and production were provided for very little money.

Reading all of those wonderful comments made me feel as though I had been freed from a huge weight. Our vision was seen by the people, they appreciated how well the vision had been executed, and they acknowledged that I had taken an enormous financial and creative risk. This was certainly one of the most rewarding experiences of my career as a creator.

The Hidden Cost: My Mental Health

But here's the part of the story that doesn't make it onto highlight reels and celebratory posts on social media -- the aftermath was absolutely brutal for my Mental Health.

For two days straight after the launch of my new video, I felt like a hormonal teenager waiting to get the final results of their board exam. If you think you know what that sinking feeling is -- that horrible, nervous pit in your stomach that won't go away -- you are exactly right. I couldn't sleep right. I couldn't focus on anything! I was checking the analytics obsessively, reading every single comment the moment it was posted, and allowing my mind to spin into "what if?" scenarios.

I had literally high blood pressure because of the amount of adrenaline and anxiety I was experiencing in waiting to see if the risk we were taking with this massive gamble would pay off, or blow up in our faces!

When I sat there in the wake of everything that had happened, feeling completely spent, I made a space for reflection. I said to myself that I would never put myself through this kind of stress and strain again. The pressure I was under, the physical impact it was having on me and my body were too extreme over the long term. I promised myself that I would pull away from the crazy impact and never go back into that cycle of hype and nerves again (or at least I believe that was my conclusion).

Plot Twist: I'm Breaking My Own Rules

Guys, I have a confession: I deceived and lied to myself.

There is one additional thing I am going to reveal to you, and it is going to happen THIS WEEK.

$8500 may seem like a lot of money to invest in a project, but in comparison to what we've spent on this new project, $8500 was pennies on the dollar. The video was only a trial run, a drop in the bucket compared to what we are going to release next.

What we are providing you next week is not just one more piece of content; it is all of our LOVE, BLOOD, SWEAT and TEARS with all of our pure, unadulterated, determination and passion concentrated into ONE initiative.

There are NO MAJOR CORPORATIONS backing this project. There has not been unlimited amounts of venture capital used to fund this project. We have done EVERYTHING OURSELVES! We have invested our own money, invested our time, and given our hearts and souls to make this vision a REALITY!